What Do Voters Care About?

I'm sure you saw the voter, who during last night's debate on ABC, asked why Obama did not wear a flag pin on his lapel. Why do voters care about such nonsense? I think it must be one of the following: (1) the voters are using 'cognitive shortcuts' to get a read on the candidates. Cognitive shortcuts allow voters to make inferences about candidates based on particular associations. Flag pin equals patriot. (2) the voters are truly interested in such information. I hope this isn't the case. But if so, such would be one of the flaws of democracy. (3) the voters, by and large, do not care about such issues, but the media accentuate and exacerbate these minor issues, thus making them into larger issues. I'm going with choice (3). Obviously, ABC had the ability to filter and select the questions presented. The media likes easy storylines and quick payoffs, to the detriment of our democracy.